Project

Yahoo! Music: This Is Huge

Client

Yahoo!

the Challenge

Build instant credibility with 18- to 24-year-old music lovers. Encourage sign-up to Yahoo! Music Unlimited.

the Idea

A fun, irreverent spin on music's new era, the "Minipops" interact and play with the banner while showing a user the diversity of fresh new music available through the new service.

the Result

The "This Is Huge" campaign drove a 50% lift in the core audience—18- to 24-year-olds. Click-through rates on banners nearly tripled from previous campaigns.

the Work

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