Project

Get Your Freak On

Client

Yahoo! Music

Challenge

Develop a two-phased banner campaign that would (1) ask users to submit their videos and (2) alert people when the final edited Fan Video was available to be watched.

Solution

Given the user participation aspect of the program, we featured an interactive element to get users into the spirit. The visual approach also reflected the fun nature of the offering, and music was added to help complete the setting.

the Work

Click to view creative:

       
  Get Your Freak On    
       

Credits

Executive Creative Director: Arthur Ceria
Creative Director: Fabio Costa
Art Director: Robert Wakeland, Kate Shay
Copywriter: Ryan Cochrane
Studio Director: Deva Ferar
Developer: Scott Johnson
Producer: Dawson Vosburg, Elizabeth Scarborough
Account: Tom Conner
Proofreading/QA: Gina Poggi, Canaan McKoy